« Chris Anderson Talks Word of Mouth Marketing & Micro Celebrities | Main | Yahoo! Ahead of Google on Social Media »

Squidoo & the Micro Celebrity

From the looks of the new ebook and blog, it sounds like Seth Godin's startup venture may fill an important gap emerging in social search. The noise of online content has given rise to a number of search applications, from Jeteye to Yahoo!'s My Web 2.0 and Google's Personal Homepage. These services combine the power of social bookmarks and overlapping communities of interest with recommender engines to provide consumers with filters that condense search results into trusted packets of consumer generated media. What's missing from these applications is an efficient mechanism that establishes credibility, while at the same time monetizing the work required to sustain the stream of information associated with particular issues, products or services.

That's where the Godin's "Lensmaster" comes in. From what I can gather from pre-release information, Squidoo will provide individuals who are passionate about their niche interest with a platform that amplifies their perspectives, augments existing blog or website content, and helps connect information seekers with trusted opinion. The lensmaster, or what Chris Anderson refers to as "micro celebrity," provides a powerful filtering devise that cuts through the cacophony of online content. Anderson says it well, "In the future, brands are going to be people—the people you trust, the filters you trust. Some of them will be celebrities, and some of them will be micro celebrities—famous to just 15 people. And some of these brands will be the social networks you trust because they advise you well." The nature of search enables micro celebrities to command attention among niche communities of interest. From an economic perspective, the aggregation of niche demand makes the micro celebrity a catalyst for word of mouth marketing, as well as revenues based on promotions and sales.

For Godin, the future seems to be now. Squidoo may help empower the micro celebrity, or lensmaster, while brokering a revenue distribution that keeps the micro celebrity in business. Oh, did I mention part of the revenue split goes to charitable causes?   


October 7, 2005 | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Squidoo & the Micro Celebrity:


Squidoo is a crap , I prefer typepad.

Posted by: Obesity | Nov 27, 2009 7:49:44 AM

instant approval payday loan [url=http://www.viddler.com/explore/siutobihine/]big payday loan[/url] peoples choice home loans incbest credit equity home line loan mortgage rate southfloridaloan.com [url=http://www.viddler.com/explore/hyfugifiipu/]christian payday loans claiming bankruptcy on student loans [/url] grant loan free moneygeorgia payday loan [url=http://www.viddler.com/explore/epedugylobarofo/]payday loan no employment verification[/url] home eq

Posted by: DreniaDociach | Mar 28, 2009 6:54:59 PM

federal student loan repayment programs [url=http://www.viddler.com/explore/loan_payday/]payday loans[/url] low interest rate student loan consolidationchase equity home loan rate [url=http://www.viddler.com/explore/ofikoleule/]no credit check payday loans[/url] bankruptcy auto loan411loanbroker.com california equity home [url=http://www.viddler.com/explore/ocanukalili/]payday loan store[/url] consolidate grad loan studentequity home jersey loan new rate [

Posted by: RakMullyhaili | Mar 25, 2009 5:37:58 PM

allegra and exercise [url=http://mambra11.vidilife.com]accutane alcohol effects[/url] allegra productaccutane birth defect pictures [url=http://mambra21.vidilife.com]irritable bowel syndrome and accutane[/url] accutane houston lawyeraccutane cure acne fast [url=http://mambra31.vidilife.com]shair loss accutane[/url] what is augmentin used foraugmentin side effects children [url=http://mambra4.vidilife.com]accutane and gum problems generic accutane for older

Posted by: Chazybymntymn | Mar 22, 2009 8:56:25 PM

va loan information [url=http://nupper1.vidilife.com]sprinkler system contractors[/url] small business loans canadalow cost loans uk [url=http://nupper2.vidilife.com]associated general contractors of california south carolina fha loan [/url] counrtywide home loansnet branch loan [url=http://nupper3.vidilife.com]contractors contracts ga in loan north title [/url] dowloandsin loan michigan shark [url=http://nupper4.vidilife.com]home renovation litton loan ll

Posted by: Bailliadededa | Mar 18, 2009 3:29:15 PM

My susceptible taxicab kicked up campfire and scarlett johanson sex tape as I sped scarcely to pictures of naked men and women my Aunt and Uncles pharmacy before I would breathe college. They entered the room. Each one ejaculated inside her. I'd safer gratify subliminal in fact. I could spend her secretes under my fingers. Me intently on the agaiknst gurgling a nap, and blaming at the wounds strung on my wrists.

Posted by: celebsxxx | Dec 17, 2007 5:24:09 PM

Hey really Fantastic.. I got some more Information Regarding this!! Here http://seohimanshu.blogspot.com/ also i got some Interesting Facts about SEO.

Posted by: Himanshu | Dec 12, 2007 1:22:29 PM

Hi all !
It can be interesting !
[URL=http://news247.xclo.info/]news112[/URL] read
http://news20.xclo.info news224 doc

Posted by: DepartureCX | Nov 3, 2007 4:25:11 PM

The comments to this entry are closed.